NN Silver Care - Social Media Video Campaign (via Bad Habits Agency)
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Agency: Bad Habits
Project Coordinators: Arnold Vieriu, Andreea Ion
Video Production: TALO - House of Stories
Video Production Manager: Marieta Manolache
DoP & Camera: Ștefan Ghinea, Robert Corbu (Delir Media)
Editing: Marieta Manolache
Photo: The Yellow Creators
In collaboration with Bad Habits, we produced a social-first video series supporting the launch of NN Silver Care - an insurance product designed for seniors, communicated through the perspective of their adult children.
Concept
Built around the idea that care evolves with time, the campaign explores relatable, everyday moments that reflect how we look after our parents as they grow older.
The concept was brought to life through 10 scripted scenarios, performed by professional actors and designed specifically for short-form social content.
Look & Feel
Visually, the series keeps a clean, natural aesthetic, focusing on honest performances and subtle storytelling.
The result is a cohesive set of videos that feel authentic, emotionally engaging, and native to social platforms, while reinforcing NN’s positioning as a brand rooted in real care.
Technical
We handled the full production process end-to-end, from pre-production planning and visual breakdowns, to directing on set and coordinating a multi-disciplinary crew, all the way through post-production.
This included editing, color grading, graphics, subtitles, and final delivery.
The Result:
The outcome is a cohesive, emotionally driven video series that translates a complex product into something deeply human and relatable.
By focusing on real-life moments and authentic storytelling, the campaign strengthens NN’s positioning as a brand that understands care as a lived experience.