CyberGlobal’s Crowdfunding Campaign
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Team:
Marieta Manolache: Producer, Director, Video Editor, Writer
Andra Salaoru: On-set Director
Gabriel Chelcea: Producer, Sound, 1s AC, Sound mix
Gabriela Grezer: 1st AD
Collabs:Dan Câmpean: Director of Photography
Francisc Danileț: Key Grip
Mihai Ardelean: Colorist
Client:CyberGlobal
Mădălina Petrea: Marketing Manager
Daniel Ciobanu: Co-Founder, CEO
Ken Boyce: CEO USA
Dan Gizzi: Managing Director, North Carolina
CyberGlobal - Crowdfunding Campaign to Protect Small Businesses Worldwide
CyberGlobal is on track to become one of the largest cybersecurity brands in the world.
They came to TALO with a clear request: create a crowdfunding video people would actually watch. And remember.
The video needed to:
• create urgency around the escalating cybersecurity problems;
• drive real impact to its investment page;
• establish credibility as a proven market leader;
• inspire U.S. investors to buy shares.
No pressure, just the challenge of making cybersecurity irresistible.
The concept
The real superheroes are not hiding behind firewalls. They’re the people behind the business.
We placed everything inside a real-life scenario, where a real CyberGlobal solution could unfold naturally. We used purposeful camera choreography, thoughtfully designed sets, and well-timed appearances from CyberGlobal’s leadership, including their U.S. CEOs.
Our approach sits right in that sweet spot between show and tell. Enough clarity to trust it, enough energy to feel it.
And by the end, the audience is drawn in.
Look & Feel
The video flows as if captured in one continuous take, packed with movement and background action.
Nothing stands still; every transition pulls you in, and information unfolds visually, scene by scene.
The pacing breathes with the story, building tension, releasing it, and guiding the viewer through moments of urgency and reassurance.
Visually, we balanced a controlled style that signals authority and clarity, with a fluid, handheld movement that brings energy and authenticity.
Lighting follows the same philosophy. Warm, inviting tones replace the cold, sterile look typical of cybersecurity content. It builds trust and approachability from the first frame.
The result feels cohesive, confident, and unmistakably CyberGlobal.
Technical
We coordinated remotely with U.S. CEOs, providing detailed guidance on camera placement, framing, lighting, and sound to ensure their self-shot footage met our visual standards.
On set, we ran a dual-camera setup at all times: one on a gimbal for precision and flow, the other handheld for flexibility and energy.
We also layered the final video with animated graphics, branded overlays, color-matched archive footage, and licensed stock footage, ensuring all visual elements integrated seamlessly with our original footage.
When it looks effortless… it usually means it wasn’t.
From our director, Marieta
“Directing CyberGlobal’s crowdfunding video remotely was, by far, one of the most rewarding experiences of 2025.
From the first ideas shared by the client to refining the final script, writing the treatment, defining the visual direction, and assembling the right team, everything came together in a fast-paced process.
Coordinating and synchronizing remote shoots with CEOs in Romania and the US, and wrapping up the entire project in under two weeks, made it both a challenging and incredibly engaging journey.
The team connected with the vision, bringing each idea from concept to execution with beautiful execution. The project required demanding management, supported by colleagues at TALO.”
A word from Mădălina Petrea, Head of Marketing at CyberGlobal
“From day one, TALO - House of Stories brought structure, clarity, and confidence to our crowdfunding video campaign. The entire process felt smooth and well-managed.”