Declic - Not a time for heroes
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Client: Declic România
Production: TALO - House of Stories
Director: Arun Chaudhary
AD: Gabriel Chelcea
Producer: Melinda Boros
Camera & Color grade: Dan Câmpean
Editing & Sound design: Marieta Manolache
VFX: Static VFX
Production assistant: Adrian Cîrlugea
Key grip: Bogdan Csalai
Grip: Martîniuc Daniel - Vincențiu, Andi Szelyes
Voice over: Adrian Cucu
Voice over recording: Druidul Cezar
Sound mix: Mihai Ardelean
Make-up: Angela Kis
BTS: Andrei Nicula
Rental: Syndicate rental, Wattech Systems
Declic - Not a time for heroes
The Challenge
Romania didn’t need superheroes. It needed voters.
With this campaign, we set out to deliver a powerful yet simple message:
change doesn’t come from extraordinary individuals, but from ordinary people stepping up.
The goal was clear: inspire people to vote through a compelling visual story.
The story was already outlined by Arun Chaudhary, the director.
A superhero rushes toward an emergency—flashing lights, sirens, burning leaves.
As he moves, he sheds his cape, puts on a blazer, and transforms—not into a hero, but a citizen.
He blinks. A new day begins. The danger has passed.
But the story needed a film crew to make it come alive. That's where we came in.
We used dramatic, moody tones to enhance the tension of the unfolding moment.
Through symbolism (fire, flashing lights, and falling leaves), we subtly reinforced the sense of urgency.
For the camera work we chose a dynamic approach, shifting from action to stillness, mirroring the transition from hero to citizen.
The Result
A film that does more than deliver a message—it makes you feel it.
Bold. Evocative. A reminder that real change doesn’t need capes. It needs votes.